Broker Check
HD Vest Financial Services® to be Renamed as Avantax Wealth Management℠

HD Vest Financial Services® to be Renamed as Avantax Wealth Management℠

September 09, 2019

Firm Offers Tax-Smart Investing Strategies to Advisors and the Clients They Serve

September 9, 2019—HD Vest Financial Services®, my firm’s wealth management support and services provider, is being renamed Avantax Wealth ManagementSM effective Sept. 16, 2019. This move is designed to bring broader awareness to the company’s Tax-Smart wealth management approach, providing tax-focused services with proprietary tools and software.

With the new Avantax Wealth ManagementSM brand, Blucora plans to unify its two wealth management divisions, HD Vest and 1st Global. The move will add scale and expand the company’s established tax-focused financial services footprint by creating the largest, most capable tax-focused wealth management community in the country. HD Vest and 1st Global have a total of 4,200 affiliated advisors, who oversee more than $67 billion in client assets.

“With the launch of Avantax, we are creating a powerful brand for HD Vest and 1st Global that aims to redefine what Tax-Smart wealth management means,” said Blucora President of Wealth Management Enrique Vasquez. “Each year investors give up 1-2 percentage points of performance to taxes - we look forward to working with our advisors to help them elevate their businesses, communicate the importance of a tax-focused approach and most importantly provide better solutions and results for clients.”

A driving principle of Avantax Wealth Management is that the key to long-term financial success lies at the intersection of taxes and wealth management – and will seek to provide affiliate firms with the support and capabilities needed to deliver tax-smart financial services. The Avantax Tax-Smart approach will help address the client’s goals of minimizing taxes, maximizing wealth, increasing cash flow and enabling better long-term financial outcomes.

“Unlike the broader financial industry, which treats taxes as a once-a-year event, we believe that most financial decisions, at their core, are tax decisions,” said Blucora President and CEO John Clendening. “With this unification and rollout of new tools, Blucora, the first and largest tax-focused financial provider, further strengthens its position and ability to provide clients with integrated tax-focused wealth management.”

HD Vest Financial Services® will be rebranded to Avantax Wealth Management on Sept. 16, 2019. After this date, clients will see communications and statements referencing Avantax Investment ServicesSM for securities and investment products and Avantax Advisory ServicesSM for investment advisory services. These are each part of the Avantax Wealth Management family. All clients will also soon receive a notification mailing from Blucora Wealth Management President Enrique Vasquez.